Independent mobile app and games developers have it really tough. If you don’t belong to a major platform or game studio that will be able to significantly invest millions in your marketing or [...]
Whether you talk to developers or gamers, the term “meta-game” has a different meaning…
To say the mobile app market is competitive is an understatement. With over 2.2 million apps currently available in the Apple’s app store and 2.9 million appsavailable on Google Play, it is [...]
The way we consume media or interact online has changed overnight. With over 1 billion people stuck at home, the way we work, what we buy and how we keep ourselves entertained has radically changed.
An ad-supported model is no longer enough to run a successful media or publishing business.
Contextual targeting is done by displaying ads that are related to a website’s content, such as placing an ad for hiking equipment on a forum about hiking trails or an ad for concert tickets on a [...]